Teach people the things you know well to your audience. You might be the best at doing whatever it is that you do. You can show them why you are the best through video marketing. They will want to watch additional videos.
One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.
By using the above methods, you will avoid the 2nd most common keyword mistake: Choosing keywords you think the customer is searching for. Most businesses and even some developers choose keywords based on what they know about the business. The trouble is they are too close to the business. It is very important to choose keywords based on numbers and that have a proven record or performance and not on guesswork.
The best way monitor your output is to develop your own business tracking sheets. I developed a simple excel spreadsheet, listing the areas of marketing, sales and expenditure. Once a week I would give them a quick glance for any obvious problems but every month I would analyse them in detail. It’s very important pick up on problems quickly before they cause too much damage. Minimise your chance of failure by keeping on top of mistakes and fixing them as quickly as possible.
Let me start with this — Do you have a marketing funnel? Do you even know what a marketing funnel is? Do you think you have to be a techie to do it? Do you think it’s too overwhelming to put one together? Do you have funded proposals to offer your potential prospects? Do you even know what a funded proposal is? A funded proposal allows to you give something away of high value to the prospect, before you ever solicit them for your business. A great marketing funnel allows you to focus on generating traffic, letting the system recruit and build a relationship for you!
Be prepared. Have a marketing strategy for before, during and after the event. Think of your trade show display and the show as just one piece in a three-part promotional process. Being successful with trade show displays isn’t just about setting up a table and some brochures, but demands a plan for how you will be marketing your company at all times.
Xiii. How do you connect with your website visitors? Communicate to your website visitors in a more conversational and engaging tone to make them feel they are with you.